Lead Generation: Identify and research potential clients within the medium enterprise segment through both online tools and offline methods such as networking events, trade shows, and industry conferences.
Offline Canvassing: Conduct in-person canvassing activities, including visiting business districts, attending industry events, and participating in networking opportunities to identify and engage with potential leads.
Outbound Prospecting: Combine offline canvassing with targeted outbound sales activities such as cold calling and emailing to generate interest and secure initial meetings with potential clients.
Lead Nurturing: Maintain and nurture relationships with leads through regular follow-ups, ensuring they remain engaged and move through the sales funnel effectively.
Meeting Coordination: Successfully secure and coordinate initial meetings between potential clients and the sales team, using both online and offline methods to ensure high conversion rates.
Qualification of Leads: Qualify leads based on their needs, budget, and timeline to ensure they are a good fit for Staffinc’s solutions, and prioritize them for follow-up
Collaboration: Work closely with the marketing team to develop targeted campaigns and with the sales team to transition leads smoothly into the sales process.
Sales Reporting: Track and report on all lead generation and canvassing activities, including the number of leads generated, meetings secured, and conversion rates, providing insights for continuous improvement.
Market Research: Stay informed about industry trends, competitor activities, and market conditions to refine canvassing and lead generation strategies.
Qualifications:
Experience: Minimum of 3-5 years of experience in B2B sales with a focus on lead generation and offline canvassing, particularly within the medium to large companies segment.
Proven Track Record: Demonstrated success in generating high-quality leads, conducting successful canvassing activities, and converting leads into meetings or sales opportunities.
Communication Skills: Strong verbal and written communication skills, with the ability to engage effectively with potential clients both online and in person.
Prospecting Skills: Skilled in identifying and approaching new business opportunities through a blend of online tools and offline canvassing techniques.
Networking Abilities: Comfortable attending events and engaging with potential clients in person, with a strong ability to build relationships on the spot.
Tech-Savvy: Familiarity with CRM systems, lead generation tools, and sales automation platforms.
Analytical Skills: Capable of analyzing data from canvassing and prospecting activities to optimize strategies for better outcomes.
Self-Motivated: Highly self-motivated, goal-oriented, and able to work independently to achieve targets.
Education: Bachelor’s degree in Business, Marketing, or a related field is preferred.